artist management
Killing Music is a boutique artist management company built around close, long-term partnerships with a carefully selected roster.
The approach is highly personal and hands-on, combining strategic management with creative and musical direction to help shape every aspect of an artist’s career.
The work spans career and release strategy, touring and live development, creative concepts, musical direction, social media and digital strategy, marketing campaigns, partnerships, international development and building the right team around each artist.
Rather than separating the creative and business sides, Killing Music approaches them as part of the same bigger picture - from how an artist sounds and performs to how they communicate, grow their audience and position themselves internationally.
Current management includes NOËP and Karl Killing, with a particular focus on sustainable career development and opportunities beyond the domestic market.
Previous artists include ALIKA, Mick Pedaja and Sander Mölder (under Tier Music), with projects ranging from album campaigns and artist development to Eurovision and large-scale live productions.
At its core, Killing Music is about understanding what makes an artist unique and building the strategy, creative world and opportunities around that identity.
Credits
NOËP 360 - Pirita Convent Ruins, 2026
Project management for NOËP’s 360° headline concert at the historic Pirita Convent Ruins in Tallinn, bringing together the promotors, creative, production and live elements of a large-scale standalone show.
Eesti Laul 2026 - NOËP
Artist management and project lead for NOËP’s Eesti Laul 2026 campaign with “Days Like This”, overseeing creative direction, performance development, communications, campaign strategy and overall coordination.
NOËP X - Krulli, 2025
Project management and creative development of NOËP X, a special-format live project at Krulli in Tallinn.
NOËP Stadium Concert - Tallinn, 2023
Part of the core organising team behind NOËP’s landmark Tallinn stadium concert - the first stadium headline show by an Estonian artist.
Eurovision Song Contest 2023 - ALIKA, “Bridges”
Management for Estonia’s Eurovision 2023 entry, overseeing the project from the national selection through to the Eurovision Song Contest in Liverpool, where ALIKA finished 8th in the Grand Final.
ALIKA - ALIKA, 2023
Management of ALIKA’s debut album and its wider release campaign. The album and its associated releases went on to earn five Estonian Music Awards in 2024, including Artist of the Year, Album of the Year and Debut Album of the Year.
Karl Killing - 37, 2024
Management and campaign development around Karl Killing’s debut album 37, spanning release strategy, creative direction, marketing and artist development. The album was subsequently named Debut Album of the Year at the 2025 Estonian Music Awards.
NOËP - No Man Is An Island, 2021
Project management and campaign development around NOËP’s debut album No Man Is An Island. The project received four Estonian Music Awards in 2022, including Album of the Year, Debut Album of the Year, Male Artist of the Year and Pop Artist of the Year.
